I picked 5 of the most notable Super Bowl Ads within the Advertising industry
1) http://www.youtube.com/watch?feature=player_embedded&v=OYecfV3ubP8 -
Mac Computer 1984
In this commercial, the lady with the orange shorts is the only one running through a crowd of mesmerized zombies looking at Apple's new invention. The tone is more creepy. But so creepy thats interesting to see what could evolve within the Apple company. Apple is trying to introduce their new computers. Their target audience is mainly to 20 - 30 year olds who will grasp the concept of using computers a lot quicker than older folks. Steve Jobs wanted to stress that this computer is going to be the next best thing. The problem he may potentially face is that in 1984 he was in competition with IBM (whom now is no competition). With the use of zombie-like characters, expressing interest in the new computers, eventually thats how everyone will be with Apple products. They do use a voice over. I feel like the commercial is successful because Jobs create a vision for the company, with goals of strong popularity, and if you compare Apple's success now shows
2) http://www.superbowl-commercials.org/2541.html -
Budweiser 1999
The Frogs commercial symbolizes the intelligence Budweiser advertisers are. The visual style of the is more live action, with the frogs moving their hands and having thorough conversations. The commercial is supposed to be funny, with the Frogs getting nervous if their getting kicked out of the swamp or not. The product being sold here is beer from Budweiser. Their target audience is more for 21 to 35 year olds because they can understand the beauty of animation, which makes this Super Bowl ad more appealing. I think Budweiser was looking for a way to advertise the beer without actually having to talk about beer. In this instant, they used the power of animation, mixed with some little Frogs pronouncing "Budweiser"then talking about the skit their supposed to follow and then finally a close up of Budweiser. There is no narration going on. Overall, I think the commercial can be confusing if they don't trail along the point. THe frogs talking about the script they were supposed to follow, is kind of random, but because Budweiser is so big, they can really do anything they want to.
3) http://www.superbowl-commercials.org/31.html -
Coca Cola 1979
This classic coke commercial is live action footage which shows a popular quarterback naturally responding to the kindness of a little boy. The tone of the commercial shows compassion and happiness. Compassion is shown when the injured quarterback responds to the little boy's questions about asking for help with an honest answer. Not even when the little boy rebutted by saying your the best ever, he shrugs it off by saying yea yea, meaning he's heard it alllll before. However, when he accepts the kid's coke, he's suddenly relieved and hands the kid the jersey, showing happiness. The target audience is all coke drinkers & football fans. The commercials I've shown for this assignment were all aired during Super Bowls. The 'issue' trying to be resolved is how to create a creative Coke commercial and intergrade it with the Football. Lets throw in the kids to and boom you got yourself a successful commercial.
4) http://www.superbowl-commercials.org/89.html -
Xerox Commercial 1977
This live action commercial is sure to make anyone laugh, even though the product is a simple printing machine. Back in '76 when this was originally shot, pages had to be copied one by one. So when this Ad was released during the Super Bowl, millions of viewers saw this as a great addition to their office! Sales went up. Mainly business people responded positively to this ad and at the same time the ad was funny. I definitely feel like this commercial was successful, mostly because it brings a funny idea to a dry product.
5) http://www.superbowl-commercials.org/180.html -
Wendy's Wheres the beef commercial 1984
This commercial was a live action clip that actually rose sales back in the 80s for Wendys because the catch like "Wheres the beef" became so popular. The tone is happy and funny; Happy because there are 3 little old ladies playing around with food. Then turns funny when one of the old ladies comments and says "Wheres the beef". To this day we still use the symbolic saying for more than just food.. The product is simply just a cheese burger but the target audience can range from ages 15 to 90. 90!? Yes, because you have old ladies in the commercials, noticing a plain burger with a small patty, but hop skip and jump on over to Wendy's and they surely won't short change you with Beef. So you've sold the elderly and any frugal adults that make sure they get their moneys worth. The Narrator talks over the the important information, with a deep voice, showing intelligence. This commercial definitely worked because its funny. Commercials are nothing like how they are today, so back then this commercial was a ball.
