Drunken Fries Brochure

^ Back

^ Front

     The Drunken Fries brochure, introduced a newer twist to the entire company. For starters, I decided to spell the name of the company from "Drunkin Fries" to "Drunken Fries". To me, Drunken looks better, the more and more I look at it. Two things I wanted to stress with this brochure is that Twitter & Facebook information on the back and the Goals statement, clarifying what the company actually stands for (more than just being an awesome company, providing an awesome service). 

      The layout is pretty simple, with a road at the bottom of the front and back of the brochure, just to show that we're willing to drive miles to help our customers. 

    Finally, what I'm most proud about with this brochure is that I included cut-out business cards, in which customers can give to their friends or just keep a card in their wallets for future reference. 

Revamped Drunken Fries Business Card

     Taking some of the critiques from the class, I made some changes to the business card. First I added somethings to the back of the business card. Bringing down the black bolded line to the bottom of the business card, the signature tow truck on it to make it seem like its traveling down the road. Also I brought the "Why not" section to the back of the card and added a few more things.
    Lastly, I brought the website into the orange border. I feel like it was sandwiched between the phone number and Facebook/Twitter info. And I made the title 1 size bigger.

Drunkin Fries Letter Head

         Introducing the Drunkin Fries letter head. Designed to  have a friendly face and serve as a reminder than anyone can use this company as needed. The difference from the business card is that I incorporated the "Facebook" and "Twitter" logo since both are extremely popular. The letterhead is supposed to be plain and simple, only used to business purposes. That it is. 

Drunkin Fries in Business!

Drunkin Fries - Front

Drunkin Fries - Back

This is the official Drunkin Fries business card. Its designed to catch the potential customers attention with eye grabbing colors, unique dollar bill format positioning the driver to receive tips and a hand crafted Tow Truck driver taking the place of Mr. Washington himself. The orange background may look a little unscaled, but thats only because I had to adjust in order to print out both back and front.   

With the back, I kept it simple. I didn't want to add to much in the front and the back. Then it would just look to chaotic. 

5 Mock Up ideas for Business Cards

Questionnaire

Adam Gomes

Questionnaire

1) What is your business?

We help assist the drunken problems a highly intoxicated person may encounter while out on the weekend. The fact that the program is government funded, only helps in decreasing DUIs and alcohol related incidents per year.

2) Describe your business in one sentence

A few tow trucks will be out in the tow on Thursdays, Fridays and Saturday night (also big events known for drinking) and will offer to pick people up who are highly intoxicated at no concern to them. Tip the driver and he’ll give you fries.

3) Who is your target audience?

Drunken students and adults. This market needs to be catered to the most. We’ll fire off an ad campaign for those two and we’ll work on one targeted to new drivers

4) Who are your competitors?

Sometimes AAA

5) What makes them better/worse than your product/service?

Sometimes AAA, but unlike us, they do it around New Years Eve out of the goodness of their souls. Where as DrunkenFries is government funded.

6) Do you currently have an identity? No.. still working on it !

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it? #Skipping

8) How do you want your image to be seen in two years?

In a few years, I want my company to be seen as a company willing to help the average struggling citizens/college students out. Some people may be to stupidly intoxicated to think to take a cab home. And maybe they will be so drunk that they’ll make bad decisions; such as not taking a cab because they don’t want to spend money.

These following questions might seem silly, but their purpose is to help generate ideas.

9) If your company was an animal, what animal would it be and why?

Tiger. Each truck driver will act with a sense of urgency. They will each drive around well known, bar-filled areas praying on drunks to walk out and possibly stumble to their cars. We will be there to help!

10) If your company/brand was a person, who would it be and why?

Donald Trump. Just like Trump is passionate to his country, DrunkFries are passionate in keeping drunks off the road. Its not entirely a drunk person’s fault if they kill someone while intoxicated. As a company, we’ll be there to be that prevention before it happens.

11) If your company/brand was an object, what would it be?

A big strong tow truck

12) If your customer was a cartoon character, who would it be?

Ex: Snooki and the others from the Jersey Shore !